BlueCore for Samsung Mobile Phone SGH-E720

CSR PLC announced that its BlueCore silicon has been chosen by Samsung to Bluetooth-enable its latest GSM mobile handset, the SGH-E720.

The SGH-E720 is the latest handset from Samsung to incorporate Bluetooth functionality and follows the success of the SGH-D500 model, which also uses BlueCore. The SGH-E720 is now available worldwide.

The handset incorporates a 1.1 Mega Pixel camera and MPEG4 video recording facility. With almost 90MB in-built memory, the SGH-E720 is capable of storing images, Java games, video, MP3 and AAC music files, and even voice recordings.

A three button external controller allows users to navigate through their MP3 collection without opening the handset. Bluetooth technology delivered by CSR's BlueCore further enhances the user experience by allowing music, photos and ringtones to be exchanged with friends' handsets or transferred to other Bluetooth-enabled devices, including an option of printing photos directly via a Bluetooth-enabled printer.

The SGH-E720 also includes BlueCore Host Software (BCHS), the most complete Bluetooth software solution on the market. CSR's BCHS implements all the lower power modes in Bluetooth such as deep sleep mode, thus helping to reduce overall device power consumption. This means that users can take full advantage of all handset features without rapidly draining battery life.

Samsung has achieved dimensions of only 91x45x23mm for the SGH-E720, and claim a battery life of up to 200 hours (in standby mode). CSR's BlueCore contributes to these achievements by offering industry-leading power consumption figures; its BlueCore is capable of achieving deep sleep power down modes. In terms of size, BlueCore offers handset makers the most competitive chip footprints, enabling designers to easily slot Bluetooth into even the most compact handsets.

Mathew Phillips, VP Asia, CSR added, "The fully featured SGH-E720 clearly demonstrates Samsung's commitment to the expanding Bluetooth market." Phillips continued, "Bluetooth is now being integrated into an increasing number of mobile handsets, boosted by the increasing popularity of Bluetooth accessories and application of wireless connectivity"